Lincoln Park Zoo
Role: Wayfinding Design + Social Media
Role: Wayfinding Design + Social Media
The Lincoln Park Zoo rebrand project was an exciting opportunity to reimagine the zoo’s visual identity and enhance the visitor experience. As part of the design team, I contributed to wayfinding design and social media strategy, ensuring the new brand felt cohesive across physical and digital spaces.
For wayfinding, I focused on creating intuitive, visually engaging signage that aligned with the zoo’s refreshed identity. My goal was to improve navigation while reflecting the zoo’s commitment to conservation and education. I worked closely with the team to integrate the new branding into the signage system, balancing functionality with aesthetic appeal.
On the social media side, I helped develop a strategy to bring the rebrand to life online. This included creating templates, visual assets, and guidelines to ensure consistency across platforms. By blending the zoo’s new look with engaging content, we aimed to strengthen its connection with visitors and supporters.
